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You've Got 10 Seconds to Win or Lose a Customer
â–¼Stop Friction. Unlock Growth. Here's How.â–¼
The 10 Second Customer Journey The CXO's Playbook by Toddy Unger

What Readers Are Saying

"Re-writes the rules for customer experience in the split-second digital age."

-Claire O’Neill, former UK Business Minister and Global Decarbonization Advisor

"A treasure trove of hard-earned lessons. You owe it to your customers and your business, to heed his advice."

-Chunka Mui, Futurist and author of A Brief History of a Perfect Future: Inventing
the World We Can Proudly Leave Our
Kids by 2050

"Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical."

-Amazon5

What Is The 10-Second Customer Journey About?

Articles

A Chief Experience Officer's definition of "customer experience."

We need a better definition than "anything and everything that affects customer perceptions." How about one that ties to growth?

Where did "customer experience" come from? A CXO's brief history.

You hear the term “customer experience” all the time, but where did it come from? The answer might surprise you.
 

What's a Chief Experience Officer? A working definition from a CXO.
 

Nearly 90% of companies have a CXO, but what exactly does a CXO do? That's a question I get a lot.  Here's the answer I developed doing the job.

In the time it took to read this sentence, you might have lost a customer!

â–¼Stop Friction. Unlock Growthâ–¼

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