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How to see your customers in 4-D: the secret to effective target audience segmentation
Want to really get to know your target customer? Then learn to see them in "4-D." One of the secrets I've learned about target...
toddunger1
Jan 223 min read
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What is a Chief Experience Officer? A working definition from a CXO.
By Todd Unger, Chief Experience Officer, and author of The 10-Second Customer Journey When I first started the role of Chief Experience...
toddunger1
May 14, 20243 min read
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Where did “customer experience” come from? A CXO’s brief history.
You hear the term “customer experience” all the time, but what exactly does it mean, and where did it come from?
toddunger1
May 14, 20243 min read
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A Chief Experience Officer’s definition of “customer experience.”
If someone asked you, “what does customer experience mean?” you’re likely to think first about...
toddunger1
May 14, 20242 min read
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